The
Fifth

Map your reality

Marketing
that makes
sales easier

You don't need more marketing ideas — you need the confidence to act on the right one. We put your numbers in one place, show you what's actually working, and hand you a strategy you can back. That's how you win your market.

Marketing you can prove is working1 / 5

Your outcomes

Four numbers move the value of a business

Every marketing idea is a bet on one of these four. Our job is to move them — that's what winning your market looks like.

01

More customers

More qualified pipeline from the traffic you already have, and new channels proven before they get real money.

02

Acquired for less

Cost per customer falls when spend moves to the channels that actually source revenue.

03

Won faster

A shorter path from first touch to closed — fewer steps, fewer waits, fewer hand-offs that drop people.

04

Worth more

Customers who fit stay longer and buy more. Retention and lifetime value start at acquisition.

The growth audit

See exactly where you stand

A growth audit that visualises your current reality — and a clear plan for growth. One executive document, five sections, each ready to stand alone when a team needs its piece.

I

The Channel
Report

II

The Customer
Journey Map

III

The Market
Map

IV

The
Budget

V

The
Plan

Walked through with your team in a 90-minute session — and the model comes with it, so they can re-run the numbers without us

How it works

Our five step process

It starts with reality and it ends by going round again.

Step one is the growth audit. Everything after it is scoped from what the map shows — which is why we never quote steps two to four before step one is done. Step five is why the numbers keep moving instead of plateauing.

  1. 01

    Map reality

    Channels, numbers, sales process, market position and budget, in one clear picture. This is the growth audit.

  2. 02

    Get alignment

    One definition of qualified. One hand-off both teams agree on, built into the systems.

  3. 03

    Improve pipeline

    Fix nearest the hand-off first, where the gains are biggest, then work back toward traffic.

  4. 04

    Increase revenue

    Grow the channels that work and test new ones, without risking what already carries you.

  5. 05

    Re-evaluate and repeat

    Re-run the map against what actually happened. The plan was built on a picture of reality, and reality moved — so the picture has to.

    ↻ Back to step one
1Executive document · five sections
$3.5KStarting fee
50%Up front
100%Yours to keep — model included

Pricing

Growth audit pricing

The tier follows the size of your business, not the size of your budget. Three questions on the call settle it, and the fee is fixed before any work starts.

Tier I

Diagnostic

$1–2M revenue. One or two channels, two or fewer marketing people.

$3,500

Fixed fee · 50% up front

Book a call

Tier II · most common

Full

$2–5M revenue. Three or four channels, three to five marketing people.

$6,500

Fixed fee · 50% up front

Book a call

Tier III

Deep

$5M+, multi-product, or five or more places your data lives.

$9,500

Fixed fee · 50% up front

Book a call

Other projects

What the audit prescribes, once it knows what is actually broken. Scoped and priced after the map, never before it.

Migrate to an AI-native website
Off a closed platform and onto git and Cloudflare. Your site becomes plain files with a full history, served from the edge for close to nothing, and editable by a person or an agent.
Align sales and marketing
One agreed definition of a qualified lead, one hand-off both teams sign up to, and the systems changed to match. Usually the fastest money in the whole plan.
Rebuild reporting leaders can read
Clean numbers by channel, in one place, that survive a board meeting instead of starting an argument in one.
Improve the funnel where it leaks
Fix nearest the sales hand-off first, where the gains are biggest, then work back up toward traffic. Small changes, measured, repeated.
Test a new channel properly
One channel at a time, with a real budget, a stop-gate and a number it has to beat — so a test that fails costs you a quarter, not a year.

Questions

The ones people actually ask

What if the audit says we don't need you?
Then I'll say so, and you'll have paid to find out. You keep the document and the model either way.
Our data is a mess. Is that a problem?
That is the finding, and it's week one of any engagement regardless. Better to know before you spend another quarter guessing.
Can you just start doing the work?
I can. But you'd be paying me to guess which channel deserves the money. A week up front makes every dollar after it smarter.
Do I have to sign a retainer?
No. Every retainer is optional and stays optional. Plenty of clients take the audit, run the plan themselves, and come back a year later.
Who do you work best with?
Sales-led B2B organisations, ideally on HubSpot, three years old or more. Not business ideas, not D2C ecommerce, not short-term thinkers.

Grow with confidence

Thirty minutes with Freddy. Bring what you know, leave with clarity on where you stand — and whether we're the right ones to help you win your market.